As usual I’ve got myself into a fairly inarticulate state on Twitter over the Mamma Mia no-pay-to-publish thing. There’s a bit of history to it, just for context.
Marieke Hardy, of all people, kicked off on Twitter the other day at Mamma Mia founder Mia Freedman for not paying her contributors.
I was surprised at this. I thought MM was a pretty big site (Freedman claims 1.2m visitors) and I would have thought at least paying a nominal amount to say thanks is fair. 1.2m is a big number in the Australian web scene, so the site must be doing alright. Freedman does not appear short of a bob or the influence her position affords.
Now, nobody holds a gun to these people’s heads. Bern Morley and Meshel Laurie both stuck up for Freedman, saying it led to bigger and better things. I can believe that and am pleased it worked out for them.
Freedman then wrote a lengthy piece about how she employs a number of full and part-time writers and then casually dropped that she has “about a dozen” unpaid interns. Which, in raw numbers, doubles her staff, but they’re obviously part time.
Still, this made me extremely uncomfortable.
Most of the writers laying into her are people who make a living being paid to write or are very close to doing so. Freedman’s counter-argument is that this is the sort of exposure money can’t buy and anyway, she’s not the only one.
She’s right, unless you’re Jamie Packer and you spend lots of money advertising in Fairfax papers.
I write for free and have done so for 20 years. The vast bulk of my writing in that time has been for zero dollars. Four hundred game reviews over several sites, (some that were in a position to pay, I might add), many film reviews and probably millions of words about Formula 1.
I’ve been paid less than $15,000 in 20 years of writing. I won a writing award in 1997 which paid, I was paid a nominal amount for a play to be toured by ATYP, a magazine article or two and now am paid regularly to write about cars. It’s a nice feeling.
I’d say about 95% of the money has come from writing about cars, if you’re interested. I am extraordinarily thankful for that. And 95% of that from a website with far fewer visitors than Freedman’s claimed audience and over the last 7 months.
(I’m not including the scripts and unpublished novels, by the way)
Anyway, the point is, there has to be a line somewhere. In fact, two. One must be drawn by the writer – how much are they willing to do for free, for how long and why are they doing it for free? Only the writer can decide this and it’s really nobody else’s business. Some say those who write for free undermine other writers, but I don’t think that holds any water because that’s not how business or publishing works.
The second is for the publisher: how much free labour am I going to harness before it gets a bit silly?
I’ve been both. I published a video game website for a few years that I inherited from an impressive younger bloke and had to be completely upfront about the fact that there wasn’t a red cent in it, despite being one of the most successful sites around at the time. I felt bad.
Thing is, I’m really lucky. I have a good income from other sources that keeps me better than well-fed and housed and clothed and I am extremely grateful for that. Writing is a hobby for me and I am always pleasantly surprised by the payments I do get.
But, because I’m an egomaniac, the reward for me is that my name is in lights or pixels or whatever and my thoughts are being read by others who don’t know me and never will. I get a kick out of that.
What I don’t get a kick out of is exploitation. Sites like Mamma Mia (and I am picking on them unfairly here and on Twitter) make a lot of money (if 1.2m is true, etc etc) and have a responsibility to check themselves. And not cry about it on TV.
The power, in the end, is with the writer. If you’re not prepared to do it for nothing, don’t. If you are, but are uncomfortable with Freedman et al, don’t write for them. That doesn’t pay the bills, but neither does The Punch or The Drum or whoever else.
What does pay the bills eventually is the exposure you get for judiciously choosing your targets and setting yourself a goal – “if I am not paid after n pageviews, I will say thanks, but I’m off.” Or whatever. It’s up to you.
I just wish it didn’t have to be this way and I don’t honestly think Freedman takes delight in not paying, she just thinks it’s the only way.
It isn’t, but she, and many others, are looking after their own financial interests.