Being a bit of a mobile worker I begrudgingly switched to Telstra just on two years ago. I always hated them and their arrogance but unfortunately, their huge superiority over the hopeless competition and the money I was losing every time I lost a call, drove me into their sticky arms.
They had become almost good value and the premium, while still there, was meaningful because you could see what you were paying for, at least on their mobile plans.
It was with an almost loyal fervour I slipped in their reasonable-value micro-SIM for the iPad. $150 for 12Gb over 12 months promised okay value but good convenience.
Today I got an email that reminded me of how much Telstra could be disliked.
“On 12 June, a 365-day recharge on the Telstra Pre-Paid micro-SIM for iPad will increase from $150 to $180.
At this new price, you’ll still receive 12GB of included data – so you can enjoy great value surfing on Australia’s largest national mobile network.”
Oh, happy day! You’re charging us more but assuring us it’s great value? Wonderful. Not even ‘still’ enjoy but, ‘enjoy’ as though the price had gone down and this announcement is a good thing for us as Telstra users.
Any excuses as to why, when everything is getting cheaper, this is getting more expensive? No. Nothing.
It goes on to tell me that I must be SURE to MAXIMISE my value.
By spending a lot more money for data I won’t need.
“You might also consider our other economical options on your next recharge. With a 30-day expiry, you can receive 12GB for $100, 9GB for $80, or 6GB for $60.”
Um, no thanks.
It’s almost as if nobody stood back and thought to themselves, ‘I wonder why people use this particular plan?’
I’ll tell them – normally I’d charge for this sort of advice, but it’s so obvious, they can have it for free.
It’s because we use this as an adjunct to our web life, not as the centre. The iPad – any tablet really – is, for many people just another device that we use to get emails, tweet, FB or LinkedIn when we’re out and about. We don’t need a stupendous amount of data, it’s a casual device.
I’m not complaining of the price increase per se – it is Telstra after all – but the fact they don’t even know who is buying that plan or why.
The worst bit is, sending us an email advising is to spend 40% of what we used to every month for something that is of no value to us. The use of “economical” is the most egregious piece of smoke-blowing I’ve seen in an email for a long, long time.
So, I guess, it’s welcome back to the old Telstra we always knew. Thanks for the year or two of not being unself-conscious jerks.